OMS SafeHarbor

I’ve been thinking about perspective lately. For some reason I’ve connected with this image from NASA.

2008 has been a tough year for most. Those involved in providing software distribution solutions to technology companies are no exception. These tribulations, and our cadre of customers and friends, have altered our perspective on the software distribution business and the software business in general.

OMS SafeHarbor is changing.

We’ve begun to see the distribution of software content as more than just network, licensing and entitlement mechanics. We’re good at that, but that largely doesn’t matter to anyone but a small band of folks in the bowels of a software publishing organization.

We see the dance of distributing software content to end-users as a two-way conversation between the Publisher and the Consumer. The interactions between you and people that want your software are more involved and important than the terms “distribution” or “delivery” imply. We need to support both transmit and receive communications in this interplay.

You may already be seeing evidence of this in your own email inbox. Every email list you ever signed up for is dredging up your info in the hopes of understanding more about what you, the consumer, are interested in. Big issues of customer retention, loyalty and service will be addressed with big changes in the status quo. Business as usual won’t exist for software companies competing for dollars in 2009.

Customer Relationship Management, Customer Service, or Content Relationship Management, you can pick your buzz words. We see the tide has changed, and we’re going to change with it. Our services and tools are going to be focused on enriching the quality and flow of the relationship between the Software and the Customer, starting at how customers initially order and download the tools they are entitled to.

Stay tuned as we evolve in 2009 (and keep a lookout look for our emails)!