Electronic Software Delivery – Best Practices Part 5 – Categorize your Content
Categorizing your content is the first patch of turf that will directly involve all of your internal Business, Engineering, Sales, and Marketing team members. Get them in a room and build a consensus view of the near future for this topic. You can always change and adjust your categories, but you have to start somewhere.
Begin by listing the files you are targeting for electronic distribution into two columns: Free and Paid.
Consider the Free assets. Will you allow anonymous access to those files? Will users be asked to register before being granted a download entitlement? Maybe both (optional registration)?
Segment the assets by license agreement type. Are their different terms for Free and Paid assets that must be agreed to before downloading? Are their different types of legal use agreements for assets within each category? Do you use third party or open source components that affect these terms?
Segment the assets by license enforcement technology (keys, time-out logic, dongles, etc.)
Decide if you will continue to support physical distribution, and if so, how the answer to that question affects the format of the assets you are delivering (.pkg vs .iso or .dmg, for example).
Fast-forward four to six months. Updates and patches are ready to ship for both Free and Paid assets. Will you provide incremental or full updates? Is there a difference if they are Free or Paid?
Things can get complicated in a hurry, especially if you happen to be in a company that has more than a handful of applications to deliver. But you’ve taken the step to address content categories early on, so never fear.
Let’s recap: Categorize your content
1. Free or Paid
2. Anonymous or Registered
3. Licensing Terms
4. License Enforcement Technologies
5. Physical Alternatives
6. Update / Patch Methods
Next installment – Categorizing your ESD Customer