Archive for the ‘Software ESD’ Category
Last installment discussed organizing your content; free or fee.
This time, organizing your customers is the topic. Having a simple, and documented vision for how your customers will interact with your ESD system is a critical step in ensuring the long-term success of your program. The foundation of this vision is organizing customers into groups based on how you expect them to use the ESD system.
This is not a market segmentation exercise, per se. What we’re talking about here is use-models. From this perspective you can segment users along the same lines as your content; those who don’t know what they want, and those users who are coming to get what they are owed.
How many of your users will be browsing though your content library, undecided on what files they need or want?
How many are looking to get in and out of your ESD site, as fast as possible, with exactly what they already paid for?
Are your buyers and your users the same people? If not, how will the people who buy your content distribute those assets to the users?
Are the bulk of your users individuals (B2C type) or will you have multiple users per corporate account (typical B2B scenario)?
The only wrong answer in this process is to say “all of the above, equally”. That is a cop-out, and a sure path to disappointing results. Your ESD program needs a defined primary audience and user community. Pre-sales serving of free content, and post sales fulfillment of orders cater to different users at different stages in their relationship with your company. Decide which will be dominant.
Organize your ESD project around how your customers are categorized as they interact with your business. Trying to service every type of customer interaction equally, much like the keychain above, will to lead to a heavy ESD deployment and leave a big hole in your pocket.
Use whatever is comfortable, including the analog pencil and paper. The format doesn’t matter. Ignore buzzwords like UML, Flow, Process, BPM, etc. and ignore getting sucked into fancy diagramming tool choices. Draw the picture however you are comfortable. The diagram will change, guaranteed.
At OMS we go back-and-forth between system diagrams and activity diagrams.
Here’s an example of an activity box diagram we use to help get lubricate conversations about ESD.
Plan == Create == Build == Manage == Release == Entitle == Distribute == Support
The objective of this step is simply to outline areas of focus that are important to achieving the business outcomes you desire. This is not an implementation checklist, that will come later. This is the umbrella sketch of things your organization will think about (and do) that impact your digital distribution project.
If you prefer, you may wish to sketch the system, or infrastructure for your project. Inside the firewall, staging, testing, Customer facing, Partner facing are four good starting boxes. In other words, the where instead of the what that you will ultimately use. Again, don’t worry about what it looks like, just get it down on paper.
It make no difference, at this point, whether your perspective is process (what) or system (where). Just start drawing. You’ll find that these pictures will become the most used and discussed tools in your ESD project toolkit.
Had a good conversation with the WSPGroup last week.
They published a whitepaper about Electronic Software Delivery a few months ago that is very detailed and worth a read.
Its our experience that these benefits require a huge scale (like the Microsoft case) to become a primary driver of transition to electronic delivery, but they are applicable at a small scale as complimentary ROI for other ESD initiatives.
So, take please take a look at the environmental advantages that you may be able to take credit for as you look at upgrading your software delivery practices to include ESD and entitlement management.
OMS is sponsoring a complimentary webinar tomorrow, with guest speaker Scott Baeder, Sr. Architect at Cadence Design Systems.
Cadence Design Systems, has automated the global staging, release and distribution of thousands of software assets using OMS Release Management Tools. OMS SafeHarbor is giving you the opportunity to listen and speak with Scott Baeder, Senior Architect at Cadence Design Systems to hear how Cadence manages their release process as a competitive advantage.
You can directly access the webinar at 2:15 pm EDT on Tuesday, November 17, 2009 by using this URL
Dial up information will be available when you login to the webinar.
If you ever had any questions about Release Management of software, join us on this webinar. Scott is one of the most experienced individuals in the world on the subject of software release and configuration management.
Our CEO, Keith Caveney, (and one of the founders of OMS SafeHarbor) was interviewed by the Level3 “Red Couch” team at the recent Game Developers Conference (GDC) in Austin, Texas.
The interview was clipped into a short three minute segment. If you are interested in more detail on why OMS SafeHarbor is bringing our software and entitlement management tools to the gaming community, its definitely worth watching.
You can find the interview with Keith on this Level3 Red Couch page.